brand identity
The design concept, "Urban Oasis", drew inspiration from Lincoln Park Zoo’s strategic location—a close proximity to the city, offering panoramic views of the Chicago skyline and it is near Lake Michigan. The concept thoroughly encapsulates the essence and mission of Lincoln Park Zoo. It not only sets the zoo apart from others but also emphasizes its distinctive qualities beyond being a conventional zoo. In addition to animal protection, Lincoln Park Zoo is committed to significant endeavors in environmental conservation and cultivating a connection between city residents and the natural world. The concept of an “Urban Oasis” serves as a powerful communicator, spotlighting the unique fusion of nature and city life that distinguishes Lincoln Park Zoo as a standout and special destination.